How to build the brand power of aluminum alloy doo

2022-07-22
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The reason why aluminum alloy door and window dealers are not called enterprises is that compared with manufacturers, they lack the strength of brands. Then, how can dealers of aluminum alloy doors and windows make full use of the manufacturer's resources and use the brand power of products to shape their own brands

dealers are also enterprises, and dealer bosses can also become entrepreneurs. In the aluminum alloy door and window industry, many people think that "dealers", a prodigal son who is divorced from the enterprise, whether it is a self-employed individual at the counter or a formally registered trading company, just a "dealer" isolates it from the enterprise. At present, the reason why aluminum alloy door and window dealers are not called enterprises is that compared with manufacturers, they lack the strength of brands. Then, how can dealers of aluminum alloy doors and windows make full use of the manufacturer's resources and use the brand power of products to shape their own brands? The following is a summary of the following points by the youzhiya door and window editor:

first, the company's image should rely on

, which is achieved by many aluminum alloy door and window dealers at present. That is, in the decoration of stores and offices, it is consistent with the brand image of acting aluminum alloy door and window products. For example, the decoration style should be close to the brand image of the product it represents. The product is an image of atmosphere, high-end and technology, and we should also decorate it into the same image. On the plaque, the brand name of the aluminum alloy door and window manufacturer is side by side with the company name of the dealer, and the close cooperation between the two sides is reflected in the font of the same size, so that customers can recognize our dealer from the heart as the spokesman of the manufacturer, so as to recognize the level of our dealer by recognizing the manufacturer's brand

in some provincial and municipal cities, some smart aluminum alloy door and window dealers are even "cunning", not hesitate to move their company to the same office building of the manufacturer's office, or even be next door neighbors, in order to prove their strong relationship with the manufacturer and their strength to customers, so as to win the trust of customers and improve their brand

second, business image should be borrowed

first, business cards must be improved. Now many dealers of aluminum alloy doors and windows don't pay attention to the details of business cards. Most business cards are printed in black monochrome on ordinary white cardboard. They cost a few yuan a box, and they haven't been professionally designed, so they appear to be of no grade. Even if you act as an agent for an international brand, consumers will also regard you as a low-income peddler and throw away your business cards as waste paper. I remember that I once met the business card of the boss of a corporate email agent of sina.com, which is exactly the same as the paper, color and printing process of the business card of sina employees. The first feeling is that he represents Sina. His relationship with sina is not general. Because of his admiration for Sina, he naturally respects him. Later, I heard that his company became the general agent of sina enterprise mailbox in one year. Therefore, we suggest you work hard on the business card, so that a small business card can reflect the identity and status of our dealer, achieve the purpose of relying on the brand power of the factory goods, and create our own brand

in addition, employees' business dress and the company's VI CI should also be in line with the visual system of the manufacturer they represent, so as to improve their business image from all angles

III. with the honor awarded by the aluminum alloy door and window manufacturer

the aluminum alloy door and window manufacturer often selects XX dealer as the gold medal dealer, which is generally used well. The common practice is to print the "gold medal dealer" on the business card, put it on the company's website, and draw it on the company's billboard. In addition to this trick, we can also put a group photo of ourselves with the boss of the aluminum alloy door and window manufacturer on the boss' table, giving the visiting subordinate dealers or customers a feeling that the boss of the manufacturer values me very much

another way is that aluminum alloy door and window dealers have the right to speak in a certain industry by becoming agents of well-known door and window brands. Some emerging brands or small and medium-sized brands will take the initiative to come to the door and ask you to act as agents. In this way, dealers can take the opportunity to optimize the product structure of agents and form a hierarchy, so as to expand the total sales and market share, and become a distribution giant in an industry spanning several provinces. It is a natural thing to create our own brand products

IV. aluminum alloy door and window manufacturers should take advantage of major events

products to improve their brands. They often have to participate in numerous evaluations to prove their brand status by winning various awards such as provincial excellence, ministerial excellence and national excellence. As dealers, they should make full use of the honors and major events won by aluminum alloy door and window manufacturers to improve their popularity and reputation in the local market. Then, when the manufacturer of our products won an international or national award, our dealers must seize the opportunity to improve their brands. Look, I'm an agent of international brands. Being an agent of international brands proves the strength of our company! Leave a strong impression on consumers

[article reprinted in youzhiya doors and windows http://www.yzymc.cc/】

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