The most popular green packaging suitable for cons

2022-07-31
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Green packaging suitable for consumer psychology

the living standards of people in countries or regions can be reflected in domestic garbage. This is neither humor nor self mockery. Indeed, when conducting social surveys, economists regularly collect residents' garbage at fixed points for classification and quantitative research, so as to judge the consumption trend

there is no doubt that this garbage economist will find that the proportion of packaging waste is gradually rising. According to published figures, in Europe and the United States, the proportion of packaging waste in garbage is close to 45%, while in China, it is 15%

I have no intention of catching up with this figure. When packaging materials are used once and then discarded, I often think about their whereabouts: are they buried, burned, or fortunately recycled? To be sure, very little waste is recycled

we know that the pendulum impact testing machine is aimed at the impact resistance of relevant materials under dynamic load. In fact, even if the proportion of packaging waste in China is really only 15%, in connection with the huge population and low recovery rate, packaging waste will be a heavy burden that our environment cannot bear

"green packaging" is a word with high frequency in recent years. "Green" advocates the use of natural and renewable packaging materials, but it does not mean to lead us back to the era of glass, metal and paper packaging. Light plastic and composite materials have long been an irreversible trend in the packaging field. Even if natural and renewable packaging materials are used, the key to the problem lies in the energy saving, low consumption and no pollution during the inspection of the product's apparent density, contraction strength, thermal insulation performance, zigzag fracture force, combustion performance and other items, and the extension of the product's life cycle as far as possible, that is, recycling and reuse. In Sweden and other countries, PET beverage bottles and PC milk bottles can be reused for more than 20 times. Wellman company in the Netherlands and holmson company in the United States are also recycling 100% of PET containers. The latest news is that Coca Cola Japan has made plastic labels from recycled PET bottles. In order to facilitate recycling, packaging developers should reduce the composite use of packaging materials as much as possible

the degradability of packaging is also one of the pursuits of "green packaging". At present, the new degradable plastics that are popular in the world have the excellent quality of self decomposition and disappearance after being discarded, and do not pollute the environment. The United States has developed a kind of plastic bag with starch and synthetic fiber as raw materials, which can be decomposed into water and carbon dioxide in nature; The Netherlands, Italy and other countries have legislated that some plastic packaging materials must use degradable plastics, and the packaging harmful to the environment must not be put on the market

the packaging that can be eaten may be the most thoroughly "green". The most familiar edible packaging is the sticky rice paper used in candy packaging. Germany invented a kind of packaging cup made of starch and insoluble in liquid. It can hold dairy products. Even if it is discarded, it is easy to decompose. Recently, Wuhan researchers have developed an edible tape casting packaging film from dried sweet potato, potato, broken rice and other raw materials. Its degradability, right angle tear strength, mechanical strength, oxygen isolation and light transmittance can all reach the excellent plastic packaging film. Therefore, the construction becomes 10 points difficult. The validity period of the certificate is not clearly specified. After being bagged, the milk powder and salad oil will not leak, but can be dissolved in water and eaten

"green" also requires "moderation". That is to say, on the premise of meeting the protection, convenience, sales and other functions, the amount of packaging materials shall be minimized. This is what we feel most when we face the packaging of health care products, moon cakes and other products that are left useless and discarded. Once an insider lamented that the Chinese people's requirements for product packaging and packaging and printing quality are the most demanding in the world

it may be that Chinese consumers have suffered from fake and shoddy products and are only willing to believe in products with gorgeous packaging. Only in this way, Chinese consumers will not only pay for the packaging, but also pay for the impact of excessive packaging on the ecological environment

for Chinese export enterprises that have just crossed tariff barriers, putting their products in the "green" coat is not only to bear the impact on the ecological environment, but also to break the "green" barriers in international trade

when researching and developing product packaging, we should fully consider environmental protection factors and make relevant explanations or marks, which will certainly be more favorable to consumers. In fact, it is really a smart marketing strategy

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